Building brand loyalty is right up there when it comes to company strategy and vision. Having a great brand and winning customers over is tough, but ensuring those customers continue to love the brand and remain loyal is even tougher. …
Director and founder of business consultancy Claire Dee Communications.
Embracing change
The past month has been full of change. From intense sun to driving rain and a noticeable shift in the seasons. From a male prime minister leaving and a female prime minister arriving. And, of course, the very sad loss …
Cost benefits of hybrid working
A recent survey from the CIPD (Chartered Institute of Personnel and Development) shows further growth in the number of employers who report homeworking has increased their organisation’s productivity or efficiency. In December 2020, the figure stood at 33%. By October/November …
So-called ‘communication’ must be called to account
In May 2021 the government published its draft Online Safety Bill stating it “establishes a new regulatory framework to tackle harmful content online”. Its primary aim is to introduce new legislation that covers harmful online content. From abusive comments and …
Boardroom ‘diversity divide’ revealed
And so the women in the boardroom debate continues… I have been following and writing on this subject for over a decade. Just as things appear to be progressing, an enlightening report has revealed all is not what it seems. …