Artificial intelligence (AI) is everywhere. Literally and metaphorically. And particularly in the world of marketing communications (marcomms). Is this good? Yes, absolutely. But like all new and emerging trends, be cautious and clever with how you use it, and watch …
Director and founder of business consultancy Claire Dee Communications.
Happy New Year
As we begin another new year, it’s time for businesses to reflect on 2023 and plan for 2024. Learning from the past – what worked, what didn’t, and what can be done better – is valuable and should form a …
Back to work
September is a month of new beginnings. New schools and colleges for students. A new season as autumn approaches. And a new ‘term’ for those of us returning to work after summer days and holidays. The September return to work …
Summer fun
As we celebrate the summer solstice, now is the perfect time to get outside and make the most of the longer days and warmer weather. Sitting at a desk all day is a given for many of us, but when …
Brand loyalty gone mad
Building brand loyalty is right up there when it comes to company strategy and vision. Having a great brand and winning customers over is tough, but ensuring those customers continue to love the brand and remain loyal is even tougher. …