I have been writing about the gender pay gap issue for years. And each time I look for progress and the positives. While there have been some, mostly they are few and far between. Which deeply saddens me. The gender …
Clear comms: attention to detail is a given
As the Conservative Party Conference draws to a close, there is much discussion around empty seats and a noticeable lack of energy in the room. A shame, as politics and policy should be top of the agenda. Even the Margaret …
Negative news a turn off
In today’s world of information overload and fatigue, it seems our attitudes towards seeking out the news is changing. A recent survey by digital magazine, Readly, revealed particular concerns about disinformation and mistrust. Fake news (a non-existent term not so …
Comms with teeth
Recent findings from Ofcom, the UK’s communications services regulator, reveal the latest figures for complaints of major providers of landline, mobile, broadband and pay-TV services. And while some fell slightly, most stayed around the same. For broadband, the worst offender …
AI in marcomms
Artificial intelligence (AI) is everywhere. Literally and metaphorically. And particularly in the world of marketing communications (marcomms). Is this good? Yes, absolutely. But like all new and emerging trends, be cautious and clever with how you use it, and watch …