Artificial intelligence (AI) is everywhere. Literally and metaphorically. And particularly in the world of marketing communications (marcomms). Is this good? Yes, absolutely. But like all new and emerging trends, be cautious and clever with how you use it, and watch …
Brand loyalty gone mad
Building brand loyalty is right up there when it comes to company strategy and vision. Having a great brand and winning customers over is tough, but ensuring those customers continue to love the brand and remain loyal is even tougher. …